{"id":7326,"date":"2025-02-14T09:15:39","date_gmt":"2025-02-14T08:15:39","guid":{"rendered":"https:\/\/lanzigroup.com\/?p=7326"},"modified":"2025-02-14T10:27:17","modified_gmt":"2025-02-14T09:27:17","slug":"lanzi-identity-value-group","status":"publish","type":"post","link":"https:\/\/lanzigroup.com\/fr\/lanzi-identity-value-group\/","title":{"rendered":"Une identit\u00e9 qui raconte la valeur de notre Groupe"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Derri\u00e8re chaque r\u00e9ussite, vous trouverez quelqu'un qui a pris une d\u00e9cision dangereuse \u00bb.<\/em><br><em>(Peter Ferdinand Drucker)<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Fond\u00e9e en 1978 en tant qu'entreprise familiale, LANZI a \u00e9volu\u00e9 sur plusieurs plans (organisation, produits et positionnement) pour devenir ce qu'elle est aujourd'hui : un Groupe bien \u00e9tabli, leader du march\u00e9 dans le secteur des EPI et de la s\u00e9curit\u00e9 au travail.<\/p>\n\n\n\n<p>En particulier, les transformations de ces derni\u00e8res ann\u00e9es ont rendu absolument n\u00e9cessaire, voire incontournable, la mise \u00e0 jour de l'identit\u00e9 de l'entreprise, c'est-\u00e0-dire la red\u00e9finition d'une nouvelle philosophie corporate qui tienne compte des changements intervenus, de l'expansion des produits et des services et, par cons\u00e9quent, de l'int\u00e9r\u00eat d'un public de plus en plus large.<\/p>\n\n\n\n<p>Afin d'exprimer efficacement cette nouvelle identit\u00e9 visuelle, l\u2019image de l'entreprise a fait l\u2019objet d\u2019un traitement savamment cibl\u00e9.<br>Les principaux facteurs qui ont pouss\u00e9 LANZI dans cette direction sont les suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019expansion du march\u00e9 en termes d'offre<\/li>\n\n\n\n<li>Le d\u00e9marrage officiel de la strat\u00e9gie d\u2019internationalisation<\/li>\n\n\n\n<li>L'acquisition de nouvelles entreprises<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Un d\u00e9fi permanent<\/h2>\n\n\n\n<p>Il est ind\u00e9niable que les choix entrepreneuriaux, issus d'un planning tr\u00e8s r\u00e9fl\u00e9chi, sont \u00e9galement le r\u00e9sultat de la cr\u00e9ativit\u00e9 de la propri\u00e9t\u00e9 et de la Direction qui, ensemble, ont voulu oser et emprunter de nouvelles voies pour relever des d\u00e9fis de plus en plus ambitieux. Si l'on se r\u00e9f\u00e8re aux choix les plus r\u00e9cents, l\u2019on ne peut manquer de mentionner l'acquisition de Sicura et d'Anic (Lugo, Ravenne) et la cr\u00e9ation d'une filiale LANZI en Pologne (avec un site logistique d\u00e9di\u00e9).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion internationale et croissance strat\u00e9gique en Pologne<\/h2>\n\n\n\n<p>L'implantation de LANZI en Pologne, d\u00e9but\u00e9e il y a 15 ans, s'est concr\u00e9tis\u00e9e en 2023 par la d\u00e9cision d'ouvrir une nouvelle filiale dans ce pays. Cela refl\u00e8te sans aucun doute notre volont\u00e9 de servir un march\u00e9 en expansion constante et, du point de vue g\u00e9ographique, avec l'avantage de la proximit\u00e9 de l\u2019Europe centrale.<\/p>\n\n\n\n<p>Cette initiative se traduit par une image renforc\u00e9e sur les march\u00e9s de l'UE, avec la possibilit\u00e9 de s'affirmer, de mani\u00e8re de plus en plus tangible, dans des contextes o\u00f9, du point de vue culturel, la s\u00e9curit\u00e9 au travail est per\u00e7ue comme une valeur incontournable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acquisition de la soci\u00e9t\u00e9 Sicura, un point de vente strat\u00e9gique pour le march\u00e9 italien<\/h2>\n\n\n\n<p>L'impact de l'acquisition en 2023 de Sicura (Lugo, Ravenne), soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la distribution d'EPI et l\u2019entretien de syst\u00e8mes anti-incendie, et d'Anic, point de vente bas\u00e9 \u00e0 Ravenne, a encore renforc\u00e9 le r\u00f4le du GROUPE LANZI en tant que leader dans le secteur de la s\u00e9curit\u00e9 au travail. Les mots cl\u00e9s de ces op\u00e9rations ont \u00e9t\u00e9 \u00ab synergie \u00bb et \u00ab croissance \u00bb : l'int\u00e9gration de deux univers si proches qu'ils se rejoignent pour atteindre de nouveaux niveaux d'excellence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le pass\u00e9 et l'avenir dans la continuit\u00e9<\/h2>\n\n\n\n<p>La nouvelle structure de LANZI, \u00e9largie \u00e0 de nouveaux march\u00e9s et services, vise \u00e0 communiquer, \u00e9galement \u00e0 travers une red\u00e9finition de la \u00ab couleur et du signe \u00bb, les \u00e9tapes importantes franchies au cours de ces derni\u00e8res ann\u00e9es, afin de souligner un positionnement clair \u00e9galement en termes de communication visuelle (en ligne et hors ligne).<\/p>\n\n\n\n<p>Dans le respect total des entit\u00e9s individuelles, il a \u00e9t\u00e9 d\u00e9cid\u00e9 de ne pas r\u00e9volutionner l'identit\u00e9 de l'entreprise, mais de proc\u00e9der \u00e0 une mise \u00e0 niveau intelligente, tout en conservant les caract\u00e9ristiques de l'histoire et de l'image du Groupe. La nouvelle identit\u00e9 visuelle maintient donc un lien fort avec l'histoire de l'entreprise, tout en se tournant vers l'avenir et le march\u00e9 mondial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une identit\u00e9 qui inspire confiance<\/h2>\n\n\n\n<p>Le nouveau groupe de marques, qui rassemble la soci\u00e9t\u00e9 m\u00e8re, la filiale polonaise, la soci\u00e9t\u00e9 de Lugo et le nouveau point de vente, repr\u00e9sente une \u00e9volution de taille dans le secteur de la s\u00e9curit\u00e9 au travail. Cette synergie garantit une plus grande capacit\u00e9 organisationnelle et une gamme plus \u00e9tendue de services et de produits de haute qualit\u00e9. En combinant ces expertises et en se concentrant sur les exigences des clients, le Groupe renforce sa r\u00e9putation de partenaire fiable et innovant, capable d'offrir des solutions sur mesure pour un environnement de travail plus s\u00fbr et mieux prot\u00e9g\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"161\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-1024x161.png\" alt=\"\" class=\"wp-image-7297\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-1024x161.png 1024w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-300x47.png 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-768x121.png 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-1536x242.png 1536w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo-2048x323.png 2048w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/LG-loghi-gruppo.png 3750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>D'autres supports de communication, tels que des gadgets, des sacs de shopping et des cartes de visite, ont \u00e9t\u00e9 soigneusement redessin\u00e9s pour renvoyer et renforcer le renouvellement de l'image de l'entreprise. Chaque \u00e9l\u00e9ment a \u00e9t\u00e9 actualis\u00e9 \u00e0 partir d\u2019un design qui, tout en refl\u00e9tant le nouveau positionnement du Groupe, conserve un style distinctif qui met en avant l'identit\u00e9 unique de chaque entit\u00e9 membre. Cette approche garantit la coh\u00e9rence visuelle et l\u2019identification, tout en respectant les particularit\u00e9s des diff\u00e9rentes entit\u00e9s du Groupe.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"1024\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-1021x1024.png\" alt=\"\" class=\"wp-image-7302\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-1021x1024.png 1021w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-300x300.png 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-150x150.png 150w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-768x770.png 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43-1531x1536.png 1531w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.02.43.png 1960w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"1024\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-1021x1024.png\" alt=\"\" class=\"wp-image-7319\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-1021x1024.png 1021w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-300x300.png 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-150x150.png 150w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-768x770.png 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33-1531x1536.png 1531w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-04-alle-14.12.33.png 1960w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.linkedin.com\/in\/angiopuglia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Angiolina Puglia<\/a>, Responsable r\u00e9seaux sociaux et communication de LANZI GROUP<\/h2>\n\n\n\n<p>\u00ab Notre trajectoire de croissance et de d\u00e9veloppement nous a conduits \u00e0 une \u00e9tape importante : l'\u00e9volution de notre image de marque. La d\u00e9cision d'int\u00e9grer les logos des soci\u00e9t\u00e9s acquises et de notre filiale polonaise est un pas important vers une communication capable de mieux refl\u00e9ter ce que nous sommes aujourd'hui. Chaque entit\u00e9 de notre Groupe est une pi\u00e8ce fondamentale d'une mosa\u00efque qui raconte notre histoire, notre vision et notre engagement commun.<\/p>\n\n\n\n<p>\u00c0 travers cette nouvelle image, nous voulons souligner l'importance de chaque entit\u00e9 au sein de notre \u00e9cosyst\u00e8me. Chaque entreprise et filiale apporte des comp\u00e9tences, des valeurs et des perspectives uniques, qui enrichissent notre Groupe, le rendant plus fort et plus coh\u00e9rent. Cette \u00e9volution est un hommage \u00e0 l\u2019esprit de collaboration et de synergie qui nous guide chaque jour vers de nouveaux objectifs. Nous restons unis dans la diversit\u00e9, convaincus que la force de notre avenir r\u00e9side dans l'harmonie de toutes nos composantes \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-default\">D\u00e9couvrez l'avenir avec LANZI !<\/h2>\n\n\n\n<p>L'\u00e9volution constante est au c\u0153ur de la proposition de valeur de LANZI. Saisir les opportunit\u00e9s et relever les d\u00e9fis de march\u00e9s en constante \u00e9volution est ce qui nous passionne le plus, et notre nouvelle image contribuera certainement \u00e0 renforcer le leadership de Lanzi \u00e0 l\u2019\u00e9chelon national et international.<\/p>\n\n\n\n<p>Pour conna\u00eetre en avant-premi\u00e8re les prochains d\u00e9veloppements, suivez <a href=\"https:\/\/www.linkedin.com\/company\/lanzi-group\">LANZI <\/a><a href=\"https:\/\/www.linkedin.com\/company\/lanzi-group\" target=\"_blank\" rel=\"noreferrer noopener\">GROUP<\/a><a href=\"https:\/\/www.linkedin.com\/company\/lanzi-group\"> sur LinkedIn<\/a> et dans l'<a href=\"https:\/\/lanzigroup.com\/news\/\">espace News<\/a> du site du Groupe !<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lanzigroup.com\/fr\/groupe-lanzi-acquiert-100-de-sicura\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura-1024x572.jpg\" alt=\"\" class=\"wp-image-4134\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura-1024x572.jpg 1024w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura-300x168.jpg 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura-768x429.jpg 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura-1536x858.jpg 1536w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2023\/07\/lanzi-sicura.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lanzigroup.com\/lanzi-group-acquisisce-il-100-di-sicura\/\"><\/a><a href=\"https:\/\/lanzigroup.com\/fr\/category\/lanzi-group\/#:~:text=Le%20Groupe%20Lanzi%20Acquiert%20100%20%25%20De%20Sicura\">Le Groupe Lanzi acquiert 100 % de Sicura<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lanzigroup.com\/fr\/le-developpement-de-lanzi-en-pologne\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2024\/06\/know-how-lanzi-it-edited-1024x576.jpg\" alt=\"\" class=\"wp-image-4825\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2024\/06\/know-how-lanzi-it-edited-1024x576.jpg 1024w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2024\/06\/know-how-lanzi-it-edited-300x169.jpg 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2024\/06\/know-how-lanzi-it-edited-768x432.jpg 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2024\/06\/know-how-lanzi-it-edited.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lanzigroup.com\/fr\/category\/lanzi-group\/#:~:text=Le%20D%C3%A9veloppement%20De%20Lanzi%20En%20Pologne\">Le d\u00e9veloppement de Lanzi en Pologne<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/lanzigroup.com\/fr\/presentation-et-avantages-de-levaluation-ecovadis\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922-1024x572.jpg\" alt=\"\" class=\"wp-image-3859\" srcset=\"https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922-1024x572.jpg 1024w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922-300x168.jpg 300w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922-768x429.jpg 768w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922-1536x858.jpg 1536w, https:\/\/lanzigroup.com\/wp-content\/uploads\/2022\/08\/ecovadis-news-0922.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/lanzigroup.com\/valutazione-ecovadis-lanzi\/\"><\/a><a href=\"https:\/\/lanzigroup.com\/fr\/presentation-et-avantages-de-levaluation-ecovadis\/\">Pr\u00e9sentation et avantages de l\u2019\u00e9valuation EcoVadis<\/a><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab Derri\u00e8re chaque r\u00e9ussite, vous trouverez quelqu'un qui a pris une d\u00e9cision dangereuse \u00bb.(Peter Ferdinand Drucker) Fond\u00e9e en 1978 en tant qu'entreprise familiale, LANZI a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[212],"class_list":["post-7326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lanzi-group","tag-corporate-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une identit\u00e9 qui raconte la valeur de notre Groupe - Lanzi Group<\/title>\n<meta name=\"description\" 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